XXXLutz
1999 – 2010 Demner, Merlicek & Bergmann
Numerous international and national awards, e.g.
a Golden CCA Venus
HS
When the Putz family first appeared on our TV screens, the Lutz furniture store chain was the fourth largest in Austria. Today it's the second largest – worldwide.
During my 10 years with the production I've directed some 100 different Lutz commercials. A very special and exciting job. With time, the early campaigns have become legendary – „everyday“ commercials were allowed to be a lot more daring, then.
1999 – 2010 Demner, Merlicek & Bergmann
Numerous international and national awards, e.g.
a Golden CCA Venus
HS
When the Putz family first appeared on our TV screens, the Lutz furniture store chain was the fourth largest in Austria. Today it's the second largest – worldwide.
During my 10 years with the production I've directed some 100 different Lutz commercials. A very special and exciting job. With time, the early campaigns have become legendary – „everyday“ commercials were allowed to be a lot more daring, then.